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Presence of Mind

San Francisco, CA

I'm about to reveal all the secrets to successful marketing. Are you ready for it?

People ask me all the time, "How do you do it?" Well, it's quite simple and you can't ignore it. Marketing is not one of those things that is not easily executed. It takes time.

As a concept marketing is simple. Once you understand it, it seems obvious; Obvious things are the hardest things to acknowledge. When things are obvious, it's hard to not ignore them.

Phones with touch screens are obvious, computers that fold up with a screen and keyboard are now obvious, and social networking is obvious.

If there's anything that I've learned about marketing, it's that presence of mind trumps all other cards and for the longest time I thought this was too obvious – that it was too easy to be true.

I just saw an awesome picture from Wall•E on Facebook. It's not a picture of the DVDs or a box set, it's a really cool photo of Wall•E in space, but Wall•E has already come out. It came out five years ago and it made me want to go watch the movie again.

Some say that if you surround yourself with good things, then you're more likely to do those good things. If you surround yourself with hockey, for instance, then you're more likely do to things related to hockey. Personally, choosing to do something related to hockey is easy. I'm surrounded by hockey and therefore it's on my mind.

There isn't much more to it than that. Share good stuff, share it often, remove your ego, and provide value. Execution? That's the hard time consuming part. If you nail the concept and execution, you'll hit a home run every time.

It really is that simple.